It’s all about data these days. Leaders don’t want to make decisions unless they have evidence. That’s a good thing, of course, and fortunately there are lots of ways to get information without having to rely on one’s instincts. One of the most common methods, particularly in online settings, is A/B testing.
A/B testing is a great way to gain a quick understanding of a question you have. And “the good news about the A/B testing world is that everything happens so quickly, so if you run it and it doesn’t work, you can try something else. You can always flip back to the old tactic.”
Some popular A/B testing tools:
Google Optimize: Offers both A/B testing and multivariate testing along with powerful integration with Google Analytics.
Optimizely: Provides a user-friendly interface for testing variations on websites, mobile apps, and more.
VWO (Visual Website Optimizer): Offers A/B testing, multivariate testing, split URL testing, and comprehensive analytics.
AB Tasty: Allows for A/B testing, split testing, and multivariate testing across various digital channels.
Unbounce: Primarily focused on landing page testing and optimization, making it useful for marketers and advertisers.
Convert: Offers A/B testing, multivariate testing, and personalization options for websites.
Crazy Egg: Provides heatmaps, user recordings, and A/B testing for understanding user behavior and optimizing web pages.
Adobe Target: A part of Adobe’s marketing suite, providing A/B testing, automated personalization, and AI-powered optimization.